This year is the off-year youthwear brand was founded in the first 6 years, but also Zhonglei came to the company's 6 years, from the moment the brand was founded to the present offside youthwear has become a well-known brand, he witnessed offside youthwear Every important moment of development. Reporter: offside youth installed in just five or six years time to establish nearly 400 sales terminals, become juvenile market one of the most representative brands, you think, offside juvenile do what others can not do ? Zhong Lei / Director of Marketing: Offside Junior Pack Since the establishment of the brand has always insisted on the development of children in the line, has never changed. Through the past few years precipitation, the brand's style has matured, many franchisees and consumers choose us because our brand can solve the problem of older children to buy clothes difficult to fill the gaps in the local market. Compared with other brands, our price has been in the mid-range, the price advantage is still very prominent, so many ordinary children can wear our clothes, which allows us to have a large enough consumer groups. Reporter: offside juvenile equipment in product development has made great progress, is how to do it? Zhong Lei / Marketing Director: offside juvenile wear is a market-oriented brand, we will be based on trends in product development direction of the adjustment. We will promptly collect consumer suggestions, continue to improve the clothing version. In recent years, our team of designers is also expanding, they have given the brand a lot of fresh style elements. Our entire product structure more reasonable, more and more clothing style has its own characteristics, which is hard to innovate and we are inseparable from the spirit. Reporter: offside youth investment has been doing well, mainly to join the market expansion method is still very common, offside juvenile equipment is also true now? Zhong Lei / Director of Marketing: We are still able to maintain the growth rate of no less than 5 stores a month, with nearly 100 new stores open each year. In the market expansion, we also adhere to the strategy of joining a few years ago, the results are also more significant. However, with the children's clothing market matures and competition intensifies, franchisees in the choice of brand much more cautious than before, because every year there will be so many new brands appear, and joining conditions are so favorable, which allows Market competition is more and more fierce. Therefore, starting from this year, our focus will be on the development of high-quality agents, through agents near management and nearest service principle to enable our franchisees to do business step by step, to teach franchisees to do more business Big. Reporter: Since it comes to agents in this area, then I would like to ask, offside juvenile equipment now how many agents it, how the situation of development. Zhong Lei / Director of Marketing: At present, we have agents in many provinces in North China, Northwest China, Central China, and East China. Among them, Henan and Zhejiang are newly-developed provincial agencies this year. From the current point of view, many areas have developed well. Acting agent in Jiangxi Province has now developed nearly 30 franchisees, this year began to do Henan Province, the first quarter of the agency on the development of more than 10 new stores, and each shop decoration, display layout are quite good, do a very good place . In the long run, a good agent will indeed speed up the development of the brand and save a lot of manpower and financial resources for the company. However, we will stick to the development strategy of "rather lacking in resources", to develop one and make the best one so that the entire market Maintain a healthy development track. Reporter: offside youth installed in the first half of this year enabled the latest VI system, the entire store design style has been innovative changes, what are the major changes, what are the far-reaching significance. Zhong Lei / Director of Marketing: The opening of this set of VI systems is closely linked with the development of our brand and shows the brand new style and development vision. Compared to the entire VI before the atmosphere to many, more concise, more big brand style. This time, our showcase design has been drastically adjusted, functionality and convenience have a lot of improvement, the market of raw materials is rising, the overall design of our image after the غير مجاز مي باشدt is reduced, which for the company, for the cooperation of customers Are very good. Reporter: offside juvenile equipment in the future development of what is thinking, what are the specific plans. Zhong Lei / Director of Marketing: One thing is certain, that is, offside juvenile equipment must be bigger and stronger, as soon as possible to become China's clothing brand. In the second half of last year, the Beijing Marketing Center for Offside Apparel was founded. It is an important milestone in the development of offside apparel. Next, we plan to set up branch offices in Northeast, Northwest, Southwest, Central China and East China to further expand the marketing network. At the same time, we will also focus on the development of quality agents as a priority for our future work and strive to open up new markets.
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