In the introduction of friends, found that children's clothing market demand is great, one baby grow fast, need to be replaced; second, friends and relatives often send gifts to choose clothes; Third, when the holidays is essential clothes ; Fourth, children's clothing styles varied, easily aroused the desire of mothers shopping. So ready to join the army operating children. First encountered is the problem of brand choice, we must first know the positioning of their own store, will determine the style style and price. The second is the company's strength, product quality and opening support. After the selection of the brand, the site opened shop. Site selection tips: 1, located in the commercial district, or large residential center; 2, with the arrival of convenience; 3, store visibility; 4, moderate rent, lease for not less than 1 year; Good; 6, an area of 20-40 square meters (depending on the region can be adjusted); 7, the window facing the street, the wider the better; 8, the recent urban construction planning; the next is the renovation, decoration is also more peace of mind, Because of the choice to join the brand of children's clothing, so the style of decoration requirements and the reunification of the company, and manufacturers signed an agreement, the manufacturers provide a unified decoration materials, product brochures, promotion POP, showcase furniture, etc .; After everything is done, ready to start the exhibition to welcome the opening . Among them, the display requires some skills, under the guidance of the company VDM, the effect is very good, and now lists some of the basic laws for display to everyone: First, the icing on the cake: some of the best-selling goods on the most eye-catching position for sale. Note: A, the eye of the freight yard location B, the second eye of the freight yard Location purposes: to attract customers into the shop, so that sales of good goods sold better. Methods: The best selling goods placed in the best position (into the obvious line of sight, to understand where the best location) two or four two pounds: a small amount of money, through the key display, focusing on promotion and Achieve sales purposes. A, the best-selling goods on the eye-catching position to attract customers B, the TOP20 accounted for 70% of the total sales - 80% C, the store's TOP20-based inventory Third, the story display: to several groups can match each other Of the color-based, respectively, different styles on the same color effect, the story clear theme. Purpose: to make the overall color of the yard arranged in neat rows, children's toys to join to facilitate customer shopping. Method: The freight yard is divided into the following groups of color clothing display area, and then the distribution of the goods match the display area four, a multicolor: When you want to promote a section of sales, you can highlight this section models, building blocks suitable age Segment, with the same color Qi code display in the freight yard, to promote sales. Purpose: To achieve a powerful promotional effect of a product. In the same hanging or shelf using a style of a variety of colors placed, the color match to be able to coordinate five, see the wind makes the helm: With the weather changes and the mobilization of goods display. Purpose: To meet the actual needs of customers, flexible deployment of goods display. Methods: When the weather is getting cold and hot, we should put the thick and thin clothes on the front of the store, cloudy day to arrange the color of the clothes from warm to cool, and the weather can be from cold to warm color display when the weather is hot. Purposes: To customers clean and comfortable shopping environment. Method: A, pay attention to the freight yard, the floor clean B, check the label ,, foreign trade brand, he said: Want to make a fortune to find quality suppliers! , The price is correct C, the product display is neat seven, echoes: Purpose: to facilitate customers to find the clothes needed, but also to facilitate colleagues find the required clothes. Methods: linked version of the clothes must be found in the following laminate, the clothes around to make the appropriate match Eight, inside and outside the response: the purpose of "children's clothing hot", but why difficult to do; allow customers to be window clothes to attract, very Quickly in the shop to the desired goods or display window does not work. Method: window models to display the goods, in the shop to be in the head, second gear location can be seen. Activities posters to be displayed in the shop window must be posted in the store. Nine, Thunderbolt: To win the amount of flu Purpose: To create ample volume of goods stores extremely rich, to stimulate the purchase of customers, children's clothing wholesale, create demand. Method: Maintain the store's goods at a height of 8-10 points, showing the momentum of a large number of goods, and with the promotion of the display area to promote the concentration of goods, but also show the momentum of the amount of goods. Therefore, the Thunder can also be used for special market ten, ever-changing: A, internal: inventory, sales volume B, external factors: the weather, peer opponents, the trend of information. Respond to different external or internal impact and make a different display of contingency measures to new businesses, we should first cultivate themselves into a qualified salesperson. Sales should pay attention to words and deeds. Be passionate and kind. Should pay attention to observation, to learn to compliment, to learn the prosecution. In the course of business, to improve the turnover rate is the core of store profits, children's clothing is a relatively special commodity, in general, as long as the guests into the store, indicating that they must have the objective conditions of the purchase, the rest depends on us The products and services to impress them, to achieve the purpose of the transaction. Now many people buy children's clothes will go with the children to buy, so to make the store traffic increased, that is to attract children's attention. Therefore, we suggest that decoration and design allow for a place for children's entertainment and buy some toys for the purpose of attracting potential customers. Especially in competition with competitors, children's play area will give your store a great competitive advantage, but also can improve the grade of the store. Potential consumers into the shop, salespeople should make full use of their sales skills, to persuade the original did not want to buy the customer to buy, buy more customers want to buy; improve customer turnover rate, which is the primary condition for the successful operation of children's clothing store . Product backlog is also the most caution children's clothing store issues, many store loss is in the backlog of products, there are many stores do not lose money, but only earned a pile of backlog of goods. Children's clothing industry has a certain challenge, the operator's compressive ability have great requirements, so be good at finding a business way and adhere to. Believe that you can get a good return.
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