Big Brother's latest masterpiece "Little Rui and the Greater Devil King's Family Mission" (52 episodes, 13 minutes each episode) Since September 4, 2013 CCTV children's first premiere, just three months time, has been in the country more than 400 television stations one after another Started broadcasting and launched online in more than 50 new media platforms. This film proves again the market charm of the series of animation works of Little Rui and Da Ma Wang with exceeding-expected ratings. It is reported that, due to the good ratings of the film, Fujian Radio and Television Group Children's Channel starting from December 5 every night from 20:30 to 21:00 in the prime time replay the show, which from the "family mission" for the first time in Fujian Children's Channel Less than a month premiere time. Domestic animation onto the fine line For viewing better programs, television stations tend to strike while the hot, out of prime time for replay, so that the audience can "love enough." And after sowing in a short time interval replay or very few. "Our key is to see the quality of the film, everything is still market-oriented, prime-time will give priority to broadcast high-ratings programs." Fujian children's channel program purchasing department official said. The industry believes that this also reflects from the side of domestic animation companies have shifted from the amount of the move to the quality of the track, one after another toward the fine line forward. According to the "National Animation Industry Development Plan for the 12th Five-Year Plan Period" issued by the Ministry of Culture, the state will further enhance the support for fine animation during the 12th Five-Year Plan period. This also shows that the policy will remedy the disease and reinforce the fine line of the animation industry. "Family mission" is the fourth of a series of 500 large-scale original 3D animation projects of "Little Rui and Da Ma Wang". This humorous style works mainly on the happy family of warriors, small rui and small companions After thousands of trials and tribulations, it finally succeeded in controlling the dark matter scepter and defeating the "fleshy foot" headed by the Great Demon to complete the journey of defending the brilliant mission of the family. The works convey a lot of positive energy such as being brave, confident, sharing, tolerant, cherishing, responsible, able to play and are praised by the industry as "a bowl of chicken soup for adolescents who are healthy and happy." A few days ago, the State Administration of Radio, Film and Television won the third batch of domestic excellent cartoon 2013 through the comprehensive assessment of nearly 100 animated cartoon productions nationwide and the family mission of "Little Rui and the Greater Devil King" (52 episodes, 12 minutes each) Administration to recommend to the national television station. The work is the only one in Fujian list works, fully reflects the thumb brother as the Hercynian comprehensive strength of the strongest animation industry body strength. It is understood that the "Little Swiss and the devil" project started in 2007 with a total investment of yuan, in the previous four seasons, including CCTV children, including more than 400 television stations, more than 50 new media and building elevators, air media, etc. Multi-channel playback, overseas distribution to more than 30 countries and regions, and repeatedly won the evaluation of outstanding domestic animation. In fact, doing fine also get more and more animation business consensus, which is also considered a big change but not a good medicine. Nuggets industry to help original animation despite the call to do high quality, but the broadcast can not recover the غير مجاز مي باشدt, profit barriers to stop the pace of quality. Therefore, industrial chain through the integration of industry benefits, and then fed the original animation, to become the most effective way. Since 2011, Brother Thumb has started to integrate the industrial chain. Now it has formed a complete industrial chain integrating animation creative planning, production, distribution, brand licensing, thumbs-of-thumb animation fashion house, education and training, new media and e-commerce . According to statistics, thumbs first of all do culture, when the culture formed a high reputation and influence, identify the market, the animation culture and the real estate industry, the formation of a new brand development model. Founded in 2007, the thumbs brother has been based on the original animation, until the second half of 2011 formally entered the children's wear industry, creating a "thumbs brother," the anime fashion brand and opened in Guangzhou, the first thumb comic fashion experience hall, now the main The fashion hall of thumb has been opened in more than 20 provinces and cities such as Beijing, Shanghai, Guangzhou, Fujian, Zhejiang, Hunan, Shandong, Jiangsu, Hubei, Chongqing, Shaanxi, Liaoning and Hainan. In the field of brand authorization, thumbs brother relies on the unique business model of "animation + industry" to formulate business plans jointly with authorized parties to assist authorized parties in product design and R & D and to mobilize both channels to open up markets and achieve win-win cooperation. At present, With more than 30 partners such as grinding iron book, Haosheng culture, Danny toys, Japan's Ginseng Group's blue-blue caps, grace Yang crafts, Wan An, Shun Quan and other partners successfully reached brand licensing cooperation, the development of various animation derivative products 1000 A variety of licensing revenue of more than 3,000 million in the animation industry on the road to carry out a full range of active and effective substantive expansion. In fact, the way to find the thumbs, it is a miniature of the Chinese animation industry operators to break through. In neither reducing the quality of the work, but also to maximize the benefits, only by virtue of the development and integration of the industrial chain, identify the profit model, identify the market, in order to make the animation quality is no longer chewy to eat.
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