Toy companies and animation companies to jointly develop powerful animation derivatives with a high reputation, relying on animation brand market visibility and consumer sticky to protect both investment غير مجاز مي باشدts and benefits will be a shortcut to brand building. Since the financial tsunami, the toy industry has been hit more seriously by the industry. The domestic toy industry is in a challenge and an opportunity on the path of industrial restructuring and upgrading. In the transformation of the road, take the initiative to work together upstream animation company to promote toy companies to accelerate the road to brand, after all, a good strategy. At the same time, you can also produce excellent animation works and well-known animation images, together to build China's well-known brands and enhance their core competitiveness. Transformation of domestic enterprises to promote domestic animation animation toy brand appreciation China as the world's largest toy producer and exporter, the product has long relied on foreign brands, the lack of original brand; has a huge market but did not bring enough big benefits. From the history of the development of Europe, the United States and Japan, the unlimited business opportunities in the toy and derivative products market are the major positions for the profits of animation companies. If the combination of toys and animation is good, not only the rapid achievement of a brand, but also gave a good cultural support toy products, thereby enhancing the value of the toy brand. The current domestic toy market, toy prices are generally low. However, if the animation derivatives toys, relatively speaking, the prices are relatively high, are generally more than twice the price of ordinary toys. In recent years, domestic toy companies have benefited from the authorization of the animation brand and quickly occupied the market with more and more cases. For example, Audi, Qunxing and other toys companies that had the authorization to cooperate with Wang Meng Cartoon have developed and become listed on the strength of animation brands. In the process of cooperation, the toy enterprises opened the domestic market through the brand effect, and the animation enterprises supported the rapid development of the creative industries through derivatives. It is understood that, with more perfect authorized service system, Hong Meng Cartoon authorized nearly 80 kinds of commodities in 80 countries. Its children's clothing chain stores are also steadily developing now has nearly 100 scale, can achieve such a good result also benefited from its broadcast channels and industry chain services, innovation and improvement. In the promotion of channels, Hongmeng owns the "Hong Meng Cartoon World", the largest self-owned cartoon distribution network in China, covering 700 TV stations in all provinces and cities in China. In the authorized service system, Dreams also provides customers with four free services, including assisting customers in the designated business plan, product development and design, channel integration and overall marketing. Authorized merchants can obtain the well-known animation images to drive sales, etc. They also enjoy various free marketing services unique to Acer Dream to help enterprises accelerate their development. Toys, animation industry joint win-win brand road Toys export to domestic sales facing: the domestic market are not familiar with the lack of talent, lack of brand awareness and other issues. The animation companies also urgently need to expand the expansion of the industrial chain animation brand influence. Combining the advantages of both: toy companies rely heavily on creativity, which is what animation companies are good at; toys can make use of animation to product innovation and enhance cultural connotation and product added value. Animation can use toys to develop derivatives, to maximize economic efficiency. Through the integration of various industry chain resources for the animation industry chain services to all businesses, so that anime merchants to find toys to cooperate with the animation brand, so that toy manufacturers products, because of the authorization of the animation brand, but can enhance the connotation of the toy industry value, And thus enhance the competitiveness of products, so that toy manufacturers, vendors and other sectors of the industry chain practitioners, are able to profit from them, so that consumers can buy the rest assured that high-quality products, achieved good economic returns At the same time create their own brands. From this, the animation industry chain of resource integration, the entire toy market and animation market demand. In recent years, domestic animation companies are constantly exploring the construction of a complete industrial value chain, seeking innovative business models. Early start of the macro dream cartoon set up a relatively complete industrial chain: from animation, broadcast to books, audio-visual products, and then extended to clothing shoes and hats, early education, food, stationery, toys and chain stores to high quality animation The content is driven by the original for the development of enterprise cornerstone, creating "Rainbow Cat Blue Rabbit Seven Chivalric Biography", "Rainbow Cat Blue Rabbit sword run the world", "Rainbow Cat Blue Sea Adventures", "Rainbow Cat Blue Rabbit The Return of the Brave "and a series of classic animations cover almost all the domestic animation of the highest honor. Acer dream industry in the creative content and industry network "two-wheel drive" innovative business model also received good results. Toy companies and animation companies to jointly develop powerful animation derivatives with a high reputation, relying on animation brand market visibility and consumer sticky to protect both investment غير مجاز مي باشدts and benefits will be a shortcut to brand building. Animation and toys should be natural symbiotic partners, the prospects for cooperation between the two is very broad. However, the integrated development of cross-industry resources in China's animation industry is still in the exploratory stage and requires the cooperation, communication and understanding among the related industries in the upstream and downstream industries. Open up the cooperation channels between toy companies and cartoon companies to enhance the core competitiveness of toy companies and jointly build a Chinese brand and seek win-win cooperation in the future of the toy industry. From June 7 to June 10, 2012, Rainbow Blue Rabbit debuted in Hall B3 of Xi'an Qujiang International Convention and Exhibition Center. It was warmly welcomed by Xi'an Rainbow Cat Blue Rabbit fans. Rainbow cat blue rabbit clothing much loved, on-site consultation, double turnover transactions. A wealth of interactive products and games project attracted a large audience in this exhibition, becoming the animation game Cultural Festival a beautiful landscape. One of the live events
Big Capacity Plastic Packaging
Big Capacity Plastic Packaging,Squeeze Tube For غير مجاز مي باشدmetics,Plastic Squeeze Tube,Squeeze Tube Container
Suzhou Sanxin Tube Co.,Ltd. , https://www.packagingest.com
برچسب:
،
ادامه مطلب
بازدید: