Anna Elden: Children 's clothing industry development prospects and trends
There are laws of war, knowing ourselves know yourself. Youdao is, do not fight unprepared battle, that Anna Ai Deng together with you to analyze in detail the development trend of children's clothing wholesale market and prospects! Love thrift, the price of popular mass price trend. Our country is a country that emphasizes excellent traditional education. The education of the traditional virtues such as thrift and thrifty of the next generation permeates all aspects of our lives. For the choice of children's clothing many parents also pay more attention to this factor, in this regard, consciously or unconsciously, to eliminate the competition of children, the phenomenon of waste. New transition, the trend of demand According to the survey data in recent years, China's children's clothing consumption showed a growth of more than two digits, children's clothing has become a new growth point for the development of the apparel industry, with the further improvement of family income, China's children's wear market Consumer demand has been from the past to meet the basic needs of the practical life began to pursue the beauty of Korean children's fashion model. Consumer demand for children's clothing trends, brand. Consumer groups, the development of space to maximize 2 China has a large children's clothing consumer groups, children's wear market has great potential for development. According to the demographic yearbook, there are about 314 million children under the age of 14 in China, of which nearly 100 million are in cities and more than 200 million in rural areas. With the gradual improvement of people's living standards, children's clothing market space was rapidly increased geometrically. According to the average monthly consumption of 2 sets of urban children, the average price of 200 yuan each, rural children spend 1 set per quarterly average price of 100 yuan, the total annual consumption of about 600 billion, the total annual consumption of not less than 2400 100 million yuan. At present, the national annual consumption of children's clothing is only about 500 billion yuan, accounting for nearly 7% of the total national clothing consumption, accounting for 3% of the total global consumption of children's clothing. Click here to calculate there are still 190 billion market space to be developed! "One-time consumption," quick update At the same time, due to China's one-child policy, all the clothing consumption because there is no younger siblings "succession" are "one-time consumption ". It is expected that in the next few years, with the increase in the number of newborns born each year and the acceleration of social and economic development in our country, the children's clothing market will be further promoted to enter a new round of development. When the number of newborns in 2010 is at its peak, China will form a huge consumer market for children in the coming years.
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