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China's infant and young child industries are really getting hot recently. The industrial concern triggered by the policy of "giving birth alone to second child" has not yet ebb tide. Now the docking and cooperation of industries from overseas may open up a new front for the development of China's infant and child children's industries. On December 16, 2013, Mr. Eddie Malone, Head of China Trade in UKTI's Retail Industry and British Trade and Embassy Embassy in China made a special trip to Guangzhou from Beijing to visit China's leading high-end children's clothing brand T100 Headquarters, and to the T100 founder and design director Dong Wenmei invitation, hoping to provide support for T100 docking with the British infant and child industries. The UK Trade & Investment Department is a department of the British government specializing in trade and investment promotion. It is dedicated to promoting and assisting more overseas investors to make direct investments in the UK while assisting British companies in exploring and exploiting overseas business opportunities. In March this year, the United Kingdom launched the "International Plan of Action for the Retail Industry". From 2013 to 2015, the UK Trade & Investment Administration and the British Embassy in China will promote and promote the best British fashion, luxury As well as retail brands. Mr. Malone is the head of the project in China. At the T100 headquarters, Dong Wenmei briefed Mr. Malone on T100's unique brand positioning, environmental characteristics, development history and future layout of European ideas. Mr. Malone expressed appreciation for T100's adherence to high-end brand development and achievements. "We are concerned about many The rise of China's retail brands, the UK Trade & Investment Administration and the Embassy of the People's Republic of China in hopes of bridging the Chinese retail brand with the UK market are the best springboard for Chinese brands to move towards Europe. We are willing to recommend appropriate British department store channels for the T100, So that British consumers enjoy and experience the T100 so carefully designed products. " T100, Chairman of T100 Parent-child Kids' Wear, and Eddie Malone, Business and Trade Officer, Embassy of UK in China After learning about the planning concept of T100 in the development of infant and baby children's industry chain about the extension of products such as children's education and toys, Mr. Malone said: Based on the strong British culture and the initiative to create a "World Center for Creativity" launched since 2005, the British cultural industry has thrived in recent years and has made many innovations in children's education, books, related experience products and toys. There are many cooperative values ​​and operational space between the British and British infant brands. It is understood that the British government very much encourages the development of infant industries, the implementation of children's wear and other children's products tax rate is only 0-5%, while adult loading rate reached 20%. When we learned that T100 is negotiating the cooperation of some international children's wear brands, Mr. Malone expressed his willingness to introduce the excellent British brand to the T100. Malone believes that the high-end channels based on mainstream stores and airports established by the T100 in the Chinese market are what many British brands value, and both can share resources. It is understood that the British children's clothing market, in addition to adult clothing brands such as Burberry subdivision out of children's clothing product line has a relatively good development, many children's clothing brands are scattered and small features, is very cooperative and even the value of the acquisition. Some experts have also pointed out that with many French, Italian luxury goods and even Spain ZARA, Sweden H & M and other fast fashion brands compared to the British apparel brand "going out" is relatively weak, but in fact these brands want to break the British market smaller Limitations, seeking partners in the Chinese market to expand the market. Tung Man-Mei is very grateful to Mr. Malone for his offer and many suggestions. He said that the T100 brand has been studying British culture and the market all the time. The spirit of elite advocated by T100 is based on the concept of "independent thinking, daring, tolerance, Rigorous "aristocratic spirit of identity and heritage. This year, Dong Wenmei has gone to the UK market three times, to participate in the Sino-British business and trade exchanges, and with the famous St. Martin's Art Institute and many British fashion industry, communication and cooperation. It is understood that in recent years the trade cooperation between China and Britain has been deepening. The United Kingdom is one of the countries that have enjoyed the greatest degree of openness to investment in China and became the European destination most favored by China in 2012. During a visit to China by British Prime Minister David Cameron with a trade delegation in early December this year, the two countries signed agreements on trade and investment with a total value of over 5.6 billion pounds.

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