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With the Chinese Valentine's Day Tanabata Festival (August 6) approaching, apparel online shopping market began to diffuse a romantic atmosphere. Domestic high-end online menswear brand Martha Marceau and its women's brands Vivian Tanabata Festival ushered in a "Magpie Bridge meet," made a combination of preferential combination of boxing.

Two major brand joint discount

"When Masa Masuo met Vivian, when a gentleman and ladies met, Masamaso + Vivian hundreds of lovers with stunning stunning on-line!" Reporters learned in the official website of Masa Marceau, Masatara for Tanabata Festival, Played a "couple with" promotional interaction.

Martha Marceau and Vivian for the Tanabata Festival couples offer, selection of hundreds of clothing, jewelry, consumers choose the number and style of freedom to give their TA, can enjoy the warm 5.7 " Couple price. "

It is understood that activities from July 30 onwards, until August 6 Tanabata Festival. Reporters in the official website Mazhamasuo Tanabata promotional page mesغير مجاز مي باشدe found that there are already many consumers to enjoy the "couple price" to buy a gift to their own TA, the effect of the two major brand discount has begun to appear.

Martha Maso said recently that daily sales of its T-shirts, shirts, ties, dresses, hats, shorts, nightwear, underwear, and more, are more than double those of the past. With the upcoming Tanabata, many consumers choose to send a gift in this love occasion, "love to wear (wear) on the TA's body."

Double quality brand guarantee

Martha Marceau as B2C domestic high-end online shopping men, غير مجاز مي باشدt-effective has been highly recognized by the vast number of consumers. The joint underwear brand Vivienne, jointly played on the eve of the Tanabata "couple price", highlighting the double protection of the brand and quality, so that the majority of lovers to experience the غير مجاز مي باشدt-effective products and services.

On the one hand, Masamasuo in the design, selection, workmanship in the international luxury clothing standards to themselves, in quality excellence; the other hand, the use of e-commerce to reduce the intermediate links and store rent, the غير مجاز مي باشدt savings directly Feedback to consumers, highlighting the غير مجاز مي باشدt-effective advantage. "Masahimao CEO Sun Hong told reporters.

Martha Marceau new listing of high-end women's brand Vivienne, take the high-end online shopping is still the route, the main light Mature, suitable for urban fashion women, promote the belief in happy life.

Clothing e-commerce market

According to survey data, in the past, Chinese people were willing to spend less than 50% of the Tanabata Festival. In 2011, Chinese people looked forward to more than 85% of the Tanabata Festival. Nearly half of Internet users chose to spend their holiday with their loved ones on the Tanabata Festival. This shows that Tanabata Festival is rapidly expanding market, the major electricity providers seize the opportunity, have launched the Tanabata bargain activities.

Reporter learned in the major B2C clothing site, the Tanabata Festival in addition to Masah Masuo came out to force the 55% off "couple price", the dream of Bazaar has also introduced a Qixi saving dress s******ts 80%; Dangdang launched Sections of the couple a small gift bargain; Jingdong Mall also launched "Youth Retained" printer preferential policies. A variety of preferential policies so that couples can buy their favorite gifts at home.

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