On March 4, 2013, H & M invited Beijing fashion and communication people to come together for a series of spring and summer "environmental conscious action" clothing and enjoy the fresh and natural sustainable fashion. At the same time, this preview showcased H & M's classic line of sustainable developments in the calendar year, including the Garden Collection Spring / Summer 2009, Waste Collection 2011 Spring, Winter Romantic Collection 2011 Autumn, Conscious Exclusive Collection (Spring 2013). These stunning collections and designs represent the forefront of H & M's sustainability efforts and are designed to bring H & M's fashion development and innovation to a more sustainable, futuristic future. In the spring, H & M is re-launching a new series of sustainable development - Spring / Summer 2013 "Conscious at H & M" series. As a fashion pioneer H & M, respect for sustainable development of the fashion is enduring trend. This series uses a more sustainable fabrics, recycled fabrics and Tencel ® / lyocell fiber material. Designers to retro printing and smart tailoring design review of fashion trends in the 70's, interpretation of 2013 fashion style. 2013 H & M "Conscious Exclusive" series re-launched a series of heavyweight (Conscious Exclusive) series, including a variety of more sustainable fabrics made of party dress, inspired by the Hollywood nostalgia for fashion and sustainability The perfect combination, to follow the fashion trend of customers to provide more choices. In conjunction with the series of "Green Initiatives" 2013, there are also H & M's Used Clothes Recycling Program. H & M is the first fashion company to launch a global collection of used clothes. Through such a global initiative, H & M's customers can save on natural resources by reducing their textile waste while contributing to the environment. H & M accepts any type, any make and any color. H & M will be the world's total of 48 countries and regions customers can be the old clothes to the store. In China, we will conduct a 3-6 month trial operation in Shanghai Huaihai Road store and Chia Tai Square store starting from March 5, 2013. In return, customers will receive a 15% discount for every item they submit Discount vouchers (for details, please consult H & M stores), then the activities will cover all stores across the country. The 2013 H & M Spring / Summer Conscious at H & M collection is a new addition to the H & M "Sustainable Conscious Action" collection. The collection uses more sustainable fabrics, recycled fabrics and Tencel® / Lyocell fibers, including women's, men's, teens and children's wear. Inspired by the fashion trends of the 1970s, the team of designers used the dynamic and comfortable cut design to interpret the more sustainable fashion style of 2013. The H & M Spring / Summer 2013 Campaign "Green Initiative" will be on sale at all H & M stores starting March 21. H & M "conscious action green" series highlight the theme of women's printing, youthful, at the same time there is no lack of female charm and modern trend. Apparel with dynamic design, comfortable cut, elegant colors, and highlight the details of the romantic atmosphere. Sleeveless shirt, jacket printed jacket, with shorts and printed canvas shoes, or printed dress, with high heel sandals, are the perfect single items to wear during the spring day; elegant dress, bright shoulders dress dress, or loose bundle Waist silk shirt, with tight printing pants, it is a good evening dress, brilliant. Men's clothing is the theme of leisure single products, such as denim shorts, shirts and suits and other jackets. Cotton T-shirt, green casual suit jacket, with self-cultivation casual pants, is the most simple mix and match modeling. Girls wear printing as the main tone, close to nature, cute cute. Cute pattern or striped short-sleeved T-shirt, with bright color pants or pleated s******ts, minimalist style, comfortable to wear. Print dress and playful ballet shoes is also the highlight of the perfect interpretation of the fabric of sustainable fabrics and ever-changing styles. Boys' wear sets the tone of the college style, and summer colors are pink, blue and beige. One Polo shirt, solid color shorts and white running shoes form the perfect casual mix, aptly interpreted the concept of "green conscious action." H & M "conscious environmental action" at the time! In order to make the present and future fashion more sustainable, H & M carried out a series of activities, and called environmental conscious action. The Eco-conscious Initiative series is a continuum of fashion collections that represents the front line of H & M's sustainability efforts to bring H & M's fashion development and innovation to a more sustainable, futuristic future. In 2010, H & M made seven key commitments: to provide fashion for environmentally conscious customers; to select responsible partners and to reward them; to be ethical; to be concerned with climate change; to reduce waste, reuse and recovery; to Responsible use of natural resources; strengthen community building. In order to fulfill these commitments, H & M continued to develop "conscious action on environmental protection." Bangladesh is an important purchasing market for H & M. As a long-term purchaser, H & M hopes to continually improve the working conditions and quality of life for the garment industry practitioners in the country. In 2011, H & M developed a plan to support long-term social progress in Bangladesh. The goal of H & M is to ensure that the garment industry in the country plays an active role in its development by creating a stable labor market, improving labor and women's rights and benefits, worker's skills, education and medical services while creating job opportunities . In the meantime, H & M released the Sustainability Report for ten consecutive years. The report states: H & M is the world's largest cotton * company. By 2020, H & M will source the cotton materials it uses from more sustainable sources, including Better Cotton, cotton * and recycled cotton. At the same time, the first apparel made with "Better Cotton" is now on sale. "Better Cotton" increases cotton production while reducing the use of water and chemicals and protecting the working environment. Avoid using any pesticides, and water consumption is very small cotton * also joined the camp of H & M environmentally friendly raw materials. Compared to 2010, H & M saved 300 million liters of water in the production of denim. H & M has donated more than 23 million pieces of clothing to charities. In addition, the global cooperation between the environmental protection organization WWF and fashion company H & M has entered its third year. Through the cooperation of both parties, H & M launched a new water resource strategy. This new strategy integrates the whole supply chain and surpasses the scope of the factory, bringing a breakthrough change to the entire fashion industry.
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